Technology Marketing

How We Help With Technology Sales Leads & Lead Generation?

The days when technology companies could drive revenue by simply increasing the number of sales leads died with the "dot com" bust. The more challenging economy requires a more sophisticated approach to sales lead generation and managing new sales opportunities.

Why isn't lead generation alone enough to drive sales now? Here are just a few reasons:

Even at the best technology marketing organizations:

Most marketing departments over-burden sales staff with unqualified telemarketing leads or leads from other sources that will hit a dead end.
Example: How is your marketing organization targeted? Closed sales or number of leads?
Most senior sales staff still spend their valuable time prospecting.
Most senior sales staff don't take Marketing's leads seriously.
Most systems for lead management, including telesales, are broken. Long-term leads are never followed up.
The handover of leads from marketing to sales is the biggest issue in moving leads to closed sales.

TSL should know. As the name implies, we started out as a company focused on generating "technology sales leads". We still do this of course! However, now lead generation is just part of a comprehensive process that we use to help our clients plan, develop, manage and close sales opportunities.